Understanding the problem
Smartphones are expensive, and many people in Mexico live paycheck to paycheck. At the same time, having a phone has become a necessity—for communication, banking, work, and even transportation. Celuflex’s challenge was to make phones financially accessible while operating as a small company with limited resources.
Diving deep into user needs
Conducted a competitive analysis and white paper research to understand how users currently solve this problem.
Exploring solutions
After better understanding the problem, users and business needs, it was time to generate innovative solutions for identified problems.
Crafting the experience
I designed a simple, easy-to-understand website that aligns both with user needs and business constraints:
Evaluating the project and learnings
Analyzed site performance post-launch to validate design decisions and identify improvement areas.
Working on Celuflex pushed me to step outside my comfort zone as a designer and take full ownership of the website’s development. Since the client needed a fast and scalable solution, I had to learn and apply new tools—such as integrating a Google Sheets API to dynamically load products—while also managing the design, structure, and implementation of the site.
This experience significantly strengthened my technical skills and versatility, giving me a deeper understanding of how design and development intersect.
Beyond refining my ability to simplify complex user flows, the project taught me how to independently bring a digital product from concept to launch, a skillset I now carry into future projects.
